In 2025, Denver welcomed 37.6 million visitors, generating $10.5 billion in tourism revenue, slightly above the previous record in 2024. (Sources: 2025 Longwoods International)
COLORADO
Tourism is a $28.3 billion industry that supports more than 187,710 jobs, contributes $1.8 billion in local and state tax revenues. To learn more, visit the Economic Impact Report.
UNITED STATES
Direct spending by domestic and international travelers generates more than $1.3 trillion in the nation’s economy. The industry also represents one of America’s largest employers, accounting for more than 15 million direct and indirect jobs.
Tourism Pays is a nonprofit public outreach campaign that supports the tourism industry in Denver and Colorado. The program’s web site aggregates current news, trends, initiatives and statistics at the local, state and national levels. To learn more, visit:
